As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.
It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
Much corporate giving is charitable in nature rather than philanthropic.
General Electric recognizes that as a major economic entity it has the stature and responsibility to form opinions.
Companies … have a broader mandate than apparently the reformers want to give them in the political sphere. It is not only maximizing profits. It is advancing the economic interests of the corporation in many different ways.
Corporate philanthropy should not be, and can not be, disinterested.
Every once in a while, brave companies step out and act in ways that move customers and shareholders to also act in good faith.
Big business increasingly likes to portray itself as socially concerned, adopting the style of civic action through 'campaigns' of varying degrees of cynicism.
