Content Planning Quotes

One day, I can come up with 50 content ideas, and I'm like, 'Boom, I want to do this idea, this idea, this idea.' I have a YouTube notebook, and I write them all down. Then other days, I'm like, 'I have no clue what I want to do today.' I rarely have days like that.

I don't think I ever worry too much about what our target audience is, what we should be releasing. I just write naturally and organically and try to write from the heart.

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.

The DC Universe Animated made for videos, which we do in cooperation with Warner Animation, are very intentionally scheduled at 3-4 a year, depending on whether or not there's a theatrical tent pole release in a given year, in which case we may choose to do four of them a year.

I think when you're knee-deep in coming up with editorial plans, the desire to sit down and pencil something is pretty strong.

I know pretty much all my analytics and I take that into consideration when I'm posting.

The things that have really gotten confusing to me is how you balance the desires of your publishers to produce things on a schedule, and people are always sort of giving you ideas on what you should follow up with or how you should proceed next and things like that.

The beauty of Netflix is that you can figure out a good part of the season before you get started. You're never in the hole of, "Oh, we've already released the first four episodes, and now we gotta make the finale, and we've already promised this."