Campaign Ads Quotes



Ball filed this on behalf of the Democratic National Committee. The Republicans had for the first time in political history run a blitz of TV Campaign Commercials which was, to many people, shocking and an infringement on the rights of the general audience. By the time the complaint was heard, both parties were using the new technique and the public has been “blitzed” and “saturated” with politics ever since. But there was a time, 1952, that many people thought of campaign media commercials as oral “spam.”


The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.