The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.
Secrecy is a necessary part of doing business in the modern world.
In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.
When you hide behind a veil of your financial business you never know who you're influencing, where your priorities lie. But I think it's important that the American people have some glimpse or some understanding of the financial standing of their commander-In-chief.
The biggest pieces of my business are not public. Maybe I'll tell all the details when I'm 50 or 60.
Frequently producers have partners that they never let the public know about.
It is none of anyone's business how I make my films or my creative partnerships.
Businesses always are reluctant to make governmental filings about the purpose and terms of their relationships. That's particularly so when sensitive strategic and legal matters are involved - and when misfiling could result in criminal sanctions.
In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for one weekend we show everything, full transparency, forget about business or commerce and showcase our work.
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.
I believe that business shouldn't be done in the public's eye anyway. And I believe that business shouldn't be handled in the magazines anyway. Business should be handled in the room amongst the people you're doing business with.
