Brand Allegiance Quotes

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.

I've never been a Burger King person. I'm a total McDonald's person.

I'll always be a supporter of Reebok. That's a forever thing.

When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.

Apple is all-in on Apple hardware and still wants you to be all-in, too.

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.

You probably couldn't have found much daylight between the NRA and the Disney company. They probably would've had had identical demographics for the people who really loved those companies.

I've been using the Mac solely for years, and got very comfortable with it.

I'm a PC guy.

If you could, say, draw it up, I'd be a Redskin the rest of my career.

I've always been a big PlayStation fan. Even when the Xbox first came out, I stuck with the PlayStation. I think it's because when the Xbox first came out, the controller was so different that you just automatically assumed that it was harder to play, and I always just stuck with that notion.

Oh, I'm a Mopar guy. There's no doubt about it.

I put headlights in Ford vans. I still drive a Ford.