In a bad year in this country, we have 600 people die in airplane crashes. We have 150 die a day in automobiles. Automobile accidents are simply not news. People are not reacting to them, unless you have a phenomenal accident where five or ten people are killed at once, and that will get to be big news. But you've got to concentrate it to produce the news. On the other hand, airplanes, a little bit like nuclear power, have an awesome safety record. And yet, a plane crash where 100 people are killed is news, not just locally but all over the world, quite literally. So the concentration of deaths is very important.