Music has changed a lot over the past few years so I believe it's necessary to adjust in order to make music the fans want to hear. If I need to release single after single instead of releasing the album, that is what I will do to reacquaint fans with who I am as an artist now.
We're making the music that the people are asking us for.
When the fad changed from folk to rock, they didn't take along any good writers.
Recorded music is basically free now. I used to tour to promote a CD, but now I make a CD to promote a tour. I've moved on and live with the new reality, but I do get frustrated when people do dumb things.
Mr. Koons's work has always inspired architects, which I think is very interesting. I think he is an artist who has reinvented himself so many times and reinvented so many different series.
Most companies that are successful listen to people and see what they want and they make that. So when I used to make songs, I'd make mixtapes. The public would tell me what they like and then I would make songs based on what they like. That's how I knew 'Ridin' Dirty' was going to be big - they told me they liked this kind of music.
Commercial success won't come to us from a change in the music. It will gradually be the result of a change in the appetite of the audience.
I'd been an artist since I was 17 and I was used to just putting things on iTunes. So I was like, I need to educate myself and figure out the new industry.
As a performer, you're constantly re-branding.
We as rappers have a job and have to get fans music and let them know about stuff that's coming out. So if everyone migrates to Twitter, that's where we go.
This is how people are going to listen to music now - streaming. So diversify as a band. It doesn't mean selling your songs to adverts.
