Apple History Quotes

I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.

With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

If I had not studied music, there would be no Macintosh computers today.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Along with reading as much as I could about Andy, several of the real folks came in besides Andy [Hertzfeld] - Joanna Hoffman and John Sculley and Steve Wozniak all came in and spoke with us - so we had the advent of being around the real people and feeling their spirit, in talking to them about what Steve was like, what their relationship was like, and how they felt about each other.

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

A lot of the books that have been written about Silicon Valley are really good. Michael Malone's books are incredible. I think his 'Infinite Loop' is the best book that's been written about Apple.

Right before when the iMac came out is when most people associate Apple started. That's when people remember Apple - that first iMac or that first laptop that was a clam shell. To me everything before that was what was interesting.