I do not gather things, I prefer to rent them rather than to possess them.
Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.
The sharing economy is out of the bag - and it's not going to go back in.
Nothing is yours. It is to use. It is to share. If you will not share it, you cannot use it.
The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mesh youll discover how your business can inspire customers in a world where access trumps ownership.
The solution to transportation inefficiencies lies at the intersection of collaborative consumption and the social graph: Shifting transportation from ownership to access.
In the early years of Rent the Runway, our challenge was twofold: getting investors to buy into our vision for how the world was changing and getting women to understand that renting was a viable - let alone a smarter - alternative to spending hundreds of dollars on dresses they would wear just once.
As people's access to the internet grows we're seeing the sharing economy boom - I think our obsession with ownership is at a tipping point and the sharing economy is part of the antidote for that.
