Alexander Osterwalder Quotes

To be able to create fully, it's maybe fine that you learn the rules, but you have to forget and to rebel against those rules.

Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.

No one can possibly achieve any real and lasting success or 'get rich' in business by being a conformist.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

If you want to be in the world I live in, which is a creative world with new ideas, then you've got to get away from the norm. You've got to go for it.

The essence of my way of doing business is to not accept the traditional way things are done.

It's all about evolution and for us, we try to think outside the box and not try to duplicate what we've done in the past.

Big ideas come from forward thinking people who challenge the norm, think outside the box, and invent the world they see inside rather than submitting to the limitations of current dilemmas

If everybody thinks you're out of your mind, you just might be onto something.

You have to think outside the box.

I think it takes a little bit of crazy to make a difference in this world.

Sometimes a crazy idea can make something special.

I know how to think outside of the box and be creative.

One thing I gotta say about this, about All Elite Wrestling, is so many people in the industry that are sure they know how it's done are all jumping in. I see so-and-so's advice, this person has advice... As nice of you and your advice, but these guys have come along because they kinda went their own way.

I pride myself on being able to create mismatches. That's what I've done my whole life.

Turning nothing into a business is cool.

Companies that tend to survive are the rebels.

I could program a 'fabulous, I love it' kind of hit season right now. I'm more interested in breaking boundaries, telling a story, defying a truth that has been accepted.

I've always appreciated a creative approach to action, doing things that people don't expect, tweaking things to make them different.

The idea is to be unrestrained by categories.

You know, when you look carefully at stuff that you deal with everyday, applying a little creativity to it and thinking outside the box, it's amazing what you can do.

A man who doesn't think differently from his time and environment can't grow beyond his time and environment.

The best way to get people to think outside the box is not to create the box in the first place.

Designers are inherently optimistic people who try to make the world a better place

Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.