Theodore Levitt Quotes
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Topics
Thinking
Conformists, Conformity, Conformism
Originality
Innovation, Innovations
Creativity, Creators
Disruptive Technology
Imagination
Nonconformity
Simple
Creative
Creative Problem Solving
Creative Thinking
Design Thinking
Divergent Thinking
Entrepreneurial Mindset
Ideation
Innovative Approaches
Unconventional Solutions
Thinking Outside
Citations
Levitt, Theodore. "Creativity Is Not Enough." Harvard Business Review, vol. 41, no. 3, May-June 1963, p. 73.
Related Quotes
Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".