Jeff Zucker Quotes

I don't know of anybody's political bias at CBS News. We try very hard to get any opinion that we have out of our stories, and most of our stories are balanced.

When I started 'CNN,' I made the decision to stay out of endorsing candidates, and let the doers make up their own minds about politics, that it wasn't going to come from me.

I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.

Because appearing to be fair is part of being fair, most mainstream news organizations discourage marching for causes, displaying political bumper stickers or giving cash to candidates.

In this day and age, much of journalism is about right or left, conservative or liberal, and 'The Observer' is just that: an observer. It is about truth.

I want the news delivered unbiased. I thought that was the whole point with journalism.

I do not subscribe to the advocacy journalism school. It's not who I am and not who CNN wants me to be.

What NPR did, I'm very proud of, and what NPR stood for is non-racist, non-bigoted, straightforward telling of the news.

When I hear people say that Fox News is right wing, I know that's not true, because I'm the one doing the news. It's my show, and there's no place for opinion on my show. It's uninteresting to me.

The good journalist is never objective. He is always neutral.

I want to have a media platform that is an honest broker and not just a mouthpiece for a political party.

You want to toe the line with tough investigations without falling into political grandstanding inherent in Washington on both sides of the aisle.

I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading.

The voice I've chosen to turn to is that of NPR. With a reputation for some of the finest journalism in the country, the nonprofit organization is renowned for its unbiased stance - to the point that it's been accused of being both conservative and liberal.

There are people who think I should be using the position of secretary of state simply to weigh the scales on the side of my own party. I just don't accept that, and it would not be proper.

I think by laying it out for the viewer I'm avoiding the issue of bias.

I don't view myself as a political leftie. I view myself as a storyteller who is fair to both sides.

When we can see things as they are, without projecting our mental models and fears, we are being objective. When we can understand and consider another person's point of view, we are being objective.

Both CNN and NPR prohibit political activity by all journalists, no matter their assignment.

Be able to recognize when you're reading or hearing material biased to your own side.

I'm always a little happier if the court stays somewhat in the center.

You could say that any book that takes a position is not fair, unless you keep saying, 'On the one hand, on the other...' and take a great deal of trouble to present both sides. That kind of journalism tends not to be very interesting.

I want to stress the importance of being fair to our readers. You should not impose your own view and prejudice on the readers and try to lead them to a conclusion. As a reader, I understand what a fair report is.

A journalist covering politics, most of us are aware of the necessity to try to be sure we're unbiased in our reporting. That's one of the fundamentals of good journalism.

On television, I tried to absolutely hew to the middle of the road and not show any prejudice or bias in any way.