George Lois Quotes

We want to create content that our fans will like but at the same time stretches us creatively, with our own little touch.

There's a positive side to film and television, the sense of feeding into the theater... Your fans will follow you, hopefully, and be open-minded to see you play other things and experience other stories you want to tell.

We can't deny that films have a bigger reach. After the popularity of the 'Slumdog Millionaire,' a lot of people started reading Vikas Swarup's 'Q & A'. From a business sense, films are a good tool to increase the number of readers.

In some ways, you could argue, television is doing far more interesting work than the movies. It's more fulfilling.

I want to make movies that I want to see, and what I miss and I'm not seeing.

Audiences are very willing to be taken somewhere, and to ask an audience beforehand what it wants is probably, I think, a mistake. Much better you should tell them what you want and hope they agree with it.

At 'GQ,' there was never a temptation to pander or preach to the choir because I had no concept of who the reader was or what that reader might want.

I love the intimacy and the passion and the danger that go into independent filmmaking. Because it comes out of a creative necessity. It comes from people who really want to make a movie and want to make a difference and want to grab an audience by the gullet and show them something different.

When I make movies, I don't ever go out there to please anyone other than myself. I never try to make a film for the masses. I just try to tell my story.

I never - when I go into a project, I don't think too much about if there's a lot of other sci-fi books out there or horror books or whatever. I just tell the stories I want to tell, and I think that is evident on the page.

The BBC must never be all about ratings - or even mainly about ratings. In the past year, we have made a raft of terrific programmes which stand comparison with the best the BBC has ever done: 'Blue Planet,' 'Walking with Beasts,' 'Son of God,' 'Clocking Off,' 'The Way We Live Now,' 'Conspiracy,' 'Lost World.'

I don't like directing that much to want a career as a director for hire. I like to have as much creative control as possible.

My goal was, and still is, to write first, direct my own stuff whenever possible and control my own creative destiny.

As a filmmaker, you have to understand the essence of the book and tell the story you want to see on the screen, and hopefully please yourself - because you can't possibly please everyone.

I'm a family man, I have kids, and I go to the movies. And I'm just going to make the kind of movie I want to see.

We make films that we ourselves would want to see and then hope that other people would want to see it. If you try to analyze audiences or think there's some sophisticated recipe for success, then I think you are doomed. You're making it too complicated.

I've got a general callout with the Caribbean world in which I'm interested in helping in any way to get their well-written good stories out to the rest of the world. I am really interested in helping those stories get to a completion and public viewing.

As a director, you never think about how an audience would respond. You can think about that, but you will never change what you're going to do.

I look for strong people. I don't like people who'll say yes to everything I might bring up. I want people who can argue and disagree and have a point of view that's reflected in the magazine. My dad believed in the cult of personality. He brought great writers and columnists to 'The Standard.'

In my theater, I'm not trying to change the world.

I think indie films are really important, because they show the studios and the audiences when they see them, great stories. Really interesting, small stories.

The business has changed, and some people can keep talking about theatrical in these wondrous terms - it will survive, but it becomes narrower what you can make. So the films I'm most interested in, studios - or even the independents - aren't making them. I'm mostly interested in people.

Finding your way doesn't mean surviving, just as pleasing an audience doesn't mean twisting your editorial around search engine optimization and Facebook algorithms.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.