Louis V. Gerstner Jr. Quotes


You can’t mandate [cultural change], can’t engineer it. What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesn’t change culture. Management invites the workforce itself to change the culture.


Citations

Gerstner, Louis V. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. HarperBusiness, 2002, p. 187.

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Louis V. Gerstner Jr.
Louis V. Gerstner Jr.
  • Born: March 1, 1942
  • Nationality: American
  • Profession: Former Chairman CEO, RJR Nabisco (1989-1993), Former Chairman CEO, IBM (1993-2002), Former Chairman, The Carlyle Group (2003-2008)

Louis Vincent Gerstner Jr. is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around.