Louis V. Gerstner Jr. Quotes
You can’t mandate [cultural change], can’t engineer it. What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesn’t change culture. Management invites the workforce itself to change the culture.
Topics
Management
Marketplace
Reality
Trust
Cultural Change
Cultural Development
Goal
Incentives
Transformation
Workforce
Behavioral Change
Change Management
Cultural Adaptation
Cultural Dynamics
Cultural Evolution
Cultural Influence
Cultural Shift
Cultural Transformation
Organizational Culture
Societal Norms
Workplace Transformation
Citations
Gerstner, Louis V. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. HarperBusiness, 2002, p. 187.
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Louis Vincent Gerstner Jr. is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around.