Frank Luntz Quotes

Propaganda invariably serves the long-term interests of some elite.

When someone is trying to interpret something for you, they always have an agenda.

If they can get you asking the wrong questions, they don't have to worry about the answers.

It's funny. All you have to do is say something nobody understands and they'll do practically anything you want them to.

I've been dealing with politicians all my life. All my life. And I've always gotten them to do what I need them to do.

You know, you can't make the people do what you want them to do.

I think it was when I realised I could talk anybody into doing just about anything I wanted them to.

What I'd really like to control is not machines, but people.

I'm a bit of a propagandist.

Our sense of power is more vivid when we break a man's spirit than when we win his heart.

Whatever my aims and agendas were, I never asked for power.

In a democracy, as a matter of course, every effort is made to seize upon and create publick opinion, which is, substantially, securing power.

It is one thing to persuade, another to command …

Once a person insists on how you are to think he immediately begins to insist on how you are to behave.

The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power.

Politics is power, and communications is power,

I know propaganda when I see it, and I can speak with authority on it.

Power can shape 'truth,' but not forever.

A newspaper is always a weapon in somebody's hands.

Facts are only tools to gain control over yourself and other people.

Information, knowledge, is power. If you can control information, you can control people.

To persuade is more trouble than to dominate, and the powerful seldom take this trouble if they can avoid it.

It's time to discuss what it's going to take to get you beneath me"-GC

COMPULSION, n. The eloquence of power.

I can frighten or buy ninety-nine out of every one hundred men.