Dan Ariely Quotes
While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Ariely, Dan. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. HarperCollins, 2010, p. 125.
The nation was in the midst of a major steel strike and the President felt that the steel companies had reneged on their promises:
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his popular The Wall Street Journal advice column “Ask Ariely”; and Payoff. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. In 2018 Ariely was named one of the 50 most influential living psychologists in the world. Ariely's TED talks have been viewed over 15 million times.