Frank Luntz Quotes
While it is important to trash the governor, it should be done in the context of regret, sadness and balance.
Luntz, Frank. Quoted in "Memo to Recall Backers: Trash Davis but With 'Regret'". Los Angeles Times, 10 July 2003.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.