Jonathan Ive Quotes

If you are unable to understand the cause of a problem it is impossible to solve it.

I'm a problem-solver.

A lot of time mistakes are very interesting - you look for the behaviour that's not the one you expect.

It must be able to assist in devising the method of solution of problems and not merely solve them.

I'm very good at deconstructing. I'm a very good troubleshooter for why something is unlikely to work. And most everything is unlikely to work.

The advice I tell students is to think about the big problems. I mean, work on anything you can work on where you can make progress. But always keep in mind the big problems.

If you go deep into a problem, you'll find most all of the time that there are yet more problems to be solved from the ground up.

You cannot solve a problem unless you diagnose the problem.

It took us about a day and a half to find out what had gone wrong.

Sometimes big problems are best solved with lots of small and creative solutions.

Solving big problems is easier than solving little problems.

Art and science have their meeting point in method.

Every problem can be solved as long as they use common sense and apply the right research and techniques.

Relying on nothing but scientific knowledge to produce an engineering solution is to invite frustration at best and failure at worst.

It's the people who have an incentive to find the problem who usually find the problem.

When there is a problem, always identify and evaluate your underlying assumptions that may be contributing to the problem or preventing you from seeing the problem clearly.

I also know that I am not a great technician.

I like to figure things out and solve problems.

Intellectuals are good at seeing the big picture. But they are not so good at process.

As an engineer I'm constantly spotting problems and plotting how to solve them.

I have always been a fixer. I am a fixer. I like problems, and I like puzzles, and I like to help people, so I have been a fixer, and I have always been an educator.

I have yet to see any problem, however complicated, which, when you looked at it in the right way, did not become still more complicated.

When I want to understand a problem, I want to understand it from the ground level.

I try to look at problems very clearly and think, 'How do we get out of this? What will work? What will be the consequences for the people involved?'

The methodologies and best practices used to develop software can be applied successfully to any challenge in life.