Seth Godin Quotes
When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
Citations
Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio, 2018.
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Seth W. Godin is an American author and former dot com business executive.