William J. Bernstein Quotes
When it comes to fund managers and market strategists, this year's hero usually turns into next year's zero.
Bernstein, William J. The Four Pillars of Investing: Lessons for Building a Winning Portfolio. McGraw-Hill, 2002.
Stock brokers and investment banks who are supposed to provide professional investment advice generally tell their customers good news about a company, market sector, or the market in general, but rarely convey bad news even if they are aware of it. They will often protect their own accounts but not tell their customers what they know and what they honestly believe.
William J. Bernstein (born 1948) is an American financial theorist and neurologist. His research is in the field of modern portfolio theory and he has published books for individual investors who wish to manage their own equity portfolios. He lives in Portland, Oregon.