Peter York Quotes
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
Citations
York, Peter. "The Myth of Trends." The Independent, 18 Apr. 2006.
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Peter York (born Peter Wallis; 1944) is a British management consultant, author and broadcaster best known for writing Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He has worked as a columnist for The Independent on Sunday, GQ, and Management Today, and Associate of the media, analysis and networking organisation Editorial Intelligence.