John Battelle Quotes

I think media people know we're good at making content and how we can be smart about how to consume it. It's always a balance.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.

I think that the Internet and print behave in a complementary manner.

Newspaper readership is declining like crazy. In fact, there's a good chance that nobody is reading my column.

It doesn't matter how good or bad the product is; the fact is that people don't read anymore.

We live in an era now where every episode is reviewed 80 different times on the Internet by periodicals you've never even heard of.

I think people seem to want to read pieces that are shorter but not as short as the pieces they can read in small bites on the Internet. It may be that the sort of long essays are hitting a sweet spot between the tiny morsels online and the full-length book.

I do not buy CDs any more; I usually stream Internet radio. For movies, I hardly every buy any DVDS. I have a DVR, so just record things off HBO, Showtime and so on.

The average teen today spends about 35 hours a week in front of a screen of some kind: iPod, movie, TV, video. And a lot of it is good, but a lot of it's not. And so I think you've got that five hours a day of media coming into your kid's head that's creating a lot of havoc out there.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

People are willing to support and watch web series as a legitimate form of entertainment.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

I don't read much of anything online.

I subscribe to about 200 blogs. I look for insights and good writing, and I look to get smarter.

Whether the medium is ready for consumers is better judged by those consumers. I sometimes read online - but not often. The stigma is attached to pay scales. Much online publication is no pay or small pay.

Television is an isolating experience, sadly enough. I'm sorry to say it. But as good as it ever gets, it's still isolating. You sit in your home and visit with no one.

Everybody is talking about cord cutting. It's not about the cord. It's the content.

I'm a big consumer of media and content online.

It is true that a lot of people are easily distracted online. As a result, too many of us have given up on digital audiences for ambitious work, and this is a mistake.

I don't have regular TV; I have Apple TV, so I pick what I watch, which is perhaps not a good thing. I read all the big publications and also listen to a lot of podcasts.

We don't have cable, so I don't watch a lot of traditional TV. I watch a lot of Netflix, and there's this thing in Canada called Show Me, and then I also get things from iTunes.

I don't want to generalize, but the target audience for a lot of the YouTube people is fairly young - under the age of 16. You still want to know what those people are watching, because I think it's interesting, but sometimes it just makes you feel old.

I love to read. I don't get enough time to read. I love reading the Internet. I love reading magazines. I love going on the 'net.