Phil Schiller Quotes

It is most necessary to avoid rusticity in any way, whether in material, design, or execution.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

One of my primary objects is to form the tools so the tools themselves shall fashion the work and give to every part its just proportion.

Craft is everything.

I care deeply about craft: the quality of how something is made and the experience it enables.

The most beautiful products or the most elegant or seductive products, in my mind, are those that tell a story of a process.

I like my products to be smart in a technical way but to show the time invested in their creation, too.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

I don't want to design something that everybody else would do. I want to design something that's bigger or better or funnier or more beautiful.

I just don't know what makes a picture, really - the thing that makes it is something unique, as far as I can understand. Just like one guy can write a sentence and it's beautiful and another one can write it and it's dead. What the difference is, I don't know.

I always have a lot of vents and slits in the clothes I design, even inside the pockets so that I can slip my hands inside my clothes and touch my skin. I want to be able to feel my body naked inside my clothes.

I got a few things, because I think the props are so beautiful as much as anything else. The detail of the work is something that one has no idea of.

How is the birdhouse coming along, Charlie Brown?" "Well, I'm a lousy carpenter, I can't nail straight, I can't saw straight and I always split the wood... I'm nervous, I lack confidence, I'm stupid, I have poor taste and absolutely no sense of design... So, all things considered, it's coming along okay!

We have something that is unique. We have our craft. We have our art. We have our desire.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

...I know good design when I fail to trip over it.

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

Tone is always such an important thing, and that's achieved through a multitude of people. It comes through the writing, it comes through the way it's shot, and it comes through the production design and the sound design.

Cold exactitude is not art; ingenious artifice, when it pleases or when it expresses, is art itself.

There is great satisfaction in a well-made clean tool that does its work well.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

A mathematical point is the most indivisble and unique thing which art can present.