Jonathan Ive Quotes

I love hidden things. When you buy something with quality, you like the inside to be as beautiful as the outside. Nobody's going to see it, but you know it's there.

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.

Even the details of a rifle, which are nothing but mechanical, if they are made carefully, with attention, become beautiful, satisfying.

I got a few things, because I think the props are so beautiful as much as anything else. The detail of the work is something that one has no idea of.

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

What is fashion? It's discipline. Discipline and a credo to do only the best, down to the smallest detail.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.

It is the accuracy and detail inherent in crafted goods that endows them with lasting value. It is the time and attention paid by the carpenter, the seamstress and the tailor that makes this detail possible.

Art is all in the details.

I care deeply about craft: the quality of how something is made and the experience it enables.

I like my products to be smart in a technical way but to show the time invested in their creation, too.

I was very pleased when PRS presented me with my SE Angelus acoustic, a beautiful guitar of stunning quality. It was in response to the challenge of building a guitar that shared the integrity and attention to detail that the Alex Lifeson Private Stock Angelus possesses in a package more broadly accessible. The SE Alex Lifeson Thinline is that model. Carefully selected materials, expert craftsmanship and a smart approach to concept resulted in a guitar that is beautiful to look at and rewarding to play.

Every seam, every lace, every bead has been painstakingly, with love, corrected, perfected and mastered.

Unless you can surround yourself with as many beautiful things as you can afford, I don't think life has very much meaning.

What we make testifies who we are. People can sense care and can sense carelessness.

When I was a carpenter, I once worked with this Russian lady architect. I would tell her, ‘Look, I’m terribly sorry, but I want to change that a half inch,’ and she would say, ‘No limit for better.’ I think that is a worthy credo. You keep on going until you get it as close to being right as the time and patience of others will allow.

Beautiful things spoil nothing.

I'm surprised when the work appears beautiful, and very pleased. And I think work can be very good and very successful without being able to call it beautiful, although I'm not clear about that. The work is good when it has a certain completeness; and when it's got a certain completeness, then it's beautiful.

Care and Quality are internal and external aspects of the same thing. A person who sees Quality and feels it as he works is a person who cares. A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.

Never neglect the little things. Never skimp on that extra effort, that additional few minutes, that soft word of praise or thanks, that delivery of the very best that you can do. It does not matter what others think, it is of prime importance, however, what you think about you. You can never do your best, which should always be your trademark, if you are cutting corners and shirking responsibilities. You are special. Act it. Never neglect the little things.

It is just the little difference between the good and the best that makes the difference between the artist and the artisan. It is just the little touches after the average man would quit that makes the master's fame.

The carpenter is not the best who makes more chips than all the rest.