Sheryl Sandberg Quotes

My basic strategy is to stick to my core business and to my area of expertise.

Mr. Wrigley believed in this: Put all your eggs in one basket and watch the basket. They don't do that today. This is the old-fashioned way I'm talking about. He carried it on to his business. Do one thing and stay with it.

When you do everything to make the very best product, it also means you're very focused on just a few products.

It's important to focus on what we do best and master one craft at a time.

No man who can do any one thing well will be able to any different thing equally well.

Figure out your niche and maximize it.

Taking risks and being focused, sometimes, are at odds. Both are required to build a great company.

We've found that the more niche you are, the better off you are.

It's better to focus on one film rather than take up two or three films at the same time.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

I never had a backup plan. I've only been good at one thing. I admire people who are jacks-of-all-trades. That's not me.

In the long run, it's probably better to tie yourself down to one position and really become established in one area to be as good as you can in that position.

To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.

Bars can't be everything to everyone. They must be everything to someone.

Focus on one thing and do one thing well.

My generation was advised to focus on one area to excel.

Sometimes it's better if you can play in only one position. You see that with other players. These guys specialise in one position and they can completely concentrate.

There are all these different areas of specialization. That's it. You have to be a specialist nowadays. There's no other way. I was an artist for a long time, but I was always into being a general practitioner. I did a little of this and a little of that. And nothing got me anywhere. You have to specialize. If you don't specialize, it takes you until you're about fifty years old before anybody notices that you're doing anything at all.

The first thing I did was commit to my success and playing to win. I swore I would focus and not even consider leaving this business until I was a millionaire or more. This was radically different from my previous efforts, where, because I always thought short-term, I would constantly get side-tracked by either good opportunities or when things got tough.

Do what you do best, and link to the rest

I love to learn. But just going back into school because of what I do I'm so set in this path that I'm on right now and I'm so excited about it and I love doing it so much that I like to focus myself on one thing at a time.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

If I'm working on one thing, then that's all that there is going on, and there's no such thing as a side project to me. It's 100 percent.

He isn't stupid, but his interests are so narrow I doubt I could slip a sheet of paper in between them

Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.