Edward de Bono Quotes

Creativity is the power to reject the past, to change the status quo, and to seek new potential. Simply put, aside from using one's imagination - perhaps more importantly - creativity is the power to act.

To be able to create fully, it's maybe fine that you learn the rules, but you have to forget and to rebel against those rules.

Scientists who play by someone else's rules don't have much chance of making discoveries.

From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that.

I think we shouldn't buckle up our creativity. You've got to experiment!

Creativity is a game changer. That's true of society, in advertising and in life.

Big ideas come from forward thinking people who challenge the norm, think outside the box, and invent the world they see inside rather than submitting to the limitations of current dilemmas

There's a lack of creativity in every field because people are afraid. As an artist in this world we can do whatever we want

Man must become comfortable in flowing from one role to another, one set of values to another, one life to another. Men must be free from boundaries, patterns and consistencies in order to be free to think, feel and create in new ways. Men have admired Prometheus and Mars too long; our God must become Proteus.

We're starting to push the envelope in terms of the expectations, and you can also have your own style, personality and sense of humor, because now we're allowed to.

Part of being creative is not being super-duper focused.

As our case is new, we must think and act anew.

I believe that being an actress or being involved in a movie has to be a life experience, otherwise why go for it? I have to change me, and I have to learn things, and I have to push me and my limits. By acting, I find a freedom inside of a prison in a way.

Creativity requires the courage to let go of certainties.

You have to free your mind to do things you wouldn't think of doing. Don't ever say no.

I'm attracted to seeing how different I can be, pushing the boat out.

In a lot of formats, you can be really experimental and see what would happen.

I think it's important that we have a new batch of British film-makers that aren't doing the same old stuff. And that includes me.

Anyone who does anything creative is always gonna want to change.

Politics is the art of the possible; creativity is the art of the impossible.

Creativity has always depended on openness and flexibility, so let us hope for more of both in the future.

Free yourself from the rigid conduct of tradition and open yourself to the new forms of probability.

I work in both very strict conditions and very loose, more open-minded conditions in advertising, and Nike is by far the most open-minded of all.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

Being vital means knowing the rules and being brave enough to break them.