James C. Collins Quotes
We must reject the idea... Well-intentioned, but dead wrong... That the primary path to greatness in the social sectors is to become "more like a business." Most businesses... Like most of anything else in life... Fall somewhere between mediocre and good.
Citations
Collins, Jim. Good to Great and the Social Sectors: A Monograph to Accompany Good to Great. Jim Collins, 2005, p. 1.
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James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.