Kimbal Musk Quotes

We want our communities to know what real food is.

We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.

The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.

I would like to see people more aware of where their food comes from. I would like to see small farmers empowered. I feed my daughter almost exclusively organic food.

I love the idea of farm to table and farmer's markets. I enjoy a meal more if I know I'm eating something that's good quality and good for me.

I know once people get connected to real food, they never change back.

The biggest thing you can do is understand that every time you're going to the grocery store, you're voting with your dollars. Support your farmers' market. Support local food. Really learn to cook.

In Berkeley, we built the garden and a kitchen classroom. We've been working on it for 12 years. We've learned a lot from it. If kids grow it and cook it, they eat it.

We have to bring children into a new relationship to food that connects them to culture and agriculture.

Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.

We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.

Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments.

We've gotten so far away from our food source. It's been hijacked from us. But if you get soil, plant something in it and water it, you can feed yourself. It's that simple.

Agribusinesses should never dictate the quality of school meals.

Farm to table is a personal choice.

All schools should teach children basic cooking skills. Every school should be able to buy sustainable, good quality food wherever possible from local sources. Every school should include food-growing in the curriculum. For some, that will mean twinning with willing farms. For others, it will mean literally building their own small farms.

I think America's food culture is embedded in fast-food culture. And the real question that we have is: How are we going to teach slow-food values in a fast-food world? Of course, it's very, very difficult to do, especially when children have grown up eating fast food and the values that go with that.

There's a food revolution going on throughout the country. And it doesn't matter if you're down south, up north in Maine, if you're out west in Portland or Seattle.

Those of us who care about food and where it comes from will miss both Obama and Michelle. Even though Obama failed to do many things he indicated he would do around food, Michelle Obama has done a lot to shine a light on the link between diet and health, which is really important.

We have all the power. Us consumers have all the power, and if we can show that, 'Hey, I want transparency,' Hey, I want something that's going to be nutritious and great,' then suddenly, kale will be all over the marketplace, and turmeric will be all over the marketplace.

If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That's why the Chipotle model is so important.

My goal is to go from the industrial food system toward a real food system where you understand what you are eating.

After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.

For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.

Look at our farmers' markets today, bursting with heritage breeds and heirloom varieties, foods that were once abundant when we were an agricultural nation, but that we have lost touch with. Bringing all these back helps us connect to our roots, our communities and helps us feed America the proper way.