Paul Arden Quotes
We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
Citations
Arden, Paul. It's Not How Good You Are, It's How Good You Want to Be. Phaidon Press, 2003, p. 44.
Related Quotes
Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.