DAVID JOSEPH SCHWARTZ

(David Joseph Schwartz, Jr.)


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  • Born: March 23, 1927
  • Died: December 6, 1987
  • Nationality: American
  • Profession: Professor, Motivational Coach, Writer

David Joseph Schwartz, Jr. was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.