David Ogilvy Quotes


Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.


Citations

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963.

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David Ogilvy
David Ogilvy
  • Born: June 23, 1911
  • Died: July 21, 1999
  • Nationality: English
  • Profession: Advertising Executive

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.