Marshall McLuhan Quotes


Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.


Citations

McLuhan, Marshall. The Mechanical Bride: Folklore of Industrial Man. Vanguard Press, 1951.

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Marshall McLuhan
Marshall McLuhan
  • Born: July 21, 1911
  • Died: December 31, 1980
  • Nationality: Canadian
  • Profession: Sociologist

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.