Nancy Duarte Quotes
To keep people interested, your presentation needs to have contrast. As humans we process contrast. We are assessing "what's the same," "what's different," "what's like me," "what's not like me." Humans stay interested if they can process contrast. Varying types of contrast can be used. With content, you can contrast between what is and what could be or between your perspective and alternative perspectives.
Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. John Wiley & Sons, 2010.
Nancy Duarte is an American writer, speaker, and CEO. Duarte is the author of several books, including slide:ology: The Art and Science of Creating Great Presentations (2008), Resonate: Present Visual Stories that Transform Audiences (2010), the HBR Guide to Persuasive Presentations (2012), and Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols (2016). She is the CEO of Duarte, Inc.