David Joseph Schwartz Quotes
To get others to do what you want them to do, you must see things through their eyes.
Citations
Schwartz, David J. The Magic of Thinking Big. Prentice-Hall, 1959.
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David Joseph Schwartz, Jr. was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.