Frank Luntz Quotes


This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.


Citations

Luntz, Frank. "Frank Luntz: The Words That Work For 'Win'." Talk of the Nation, interviewed by Neal Conan, NPR, 15 Mar. 2011.

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Frank Luntz
Frank Luntz
  • Born: February 23, 1962
  • Nationality: American
  • Profession: Republican Party Strategist, Communication Consultant, Political Pollster

Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.