J. J. Abrams Quotes

I'm pretty skeptical about Hollywood and its fascination with the sequel and the franchise.

Competitions are a business, first and foremost.

And you also have to do movies that are about commerce because that's what is required of the industry today.

Most of Hollywood is about making money - and I love money, but I don't make the films thinking about money.

I went to see 'Men In Black 2.' It was just a commodity, just money being shifted.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

I think, unfortunately or fortunately, the reality of Hollywood is that if your movie makes money, they'll make another one.

There are a lot of movies that I don't care about, especially not remakes.

And one thing Hollywood does well is sequels.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

I don't want to repeat myself. I don't want to shoot 10 installments of 'Infernal Affairs.'

Most people know me at Pixar as the guy that doesn't like to do sequels or very reluctant to do sequels.

My God, there are so many mediocre screenplays out there.

The bottom line of Hollywood is money.

Ultimately, only audiences decide what's a franchise.

The only time I have a good hunch the audience is going to be there is when I make the sequel to 'Jurassic Park' or I make another Indiana Jones movie. I know I've got a good shot at getting an audience on opening night. Everything else that is striking out into new territory is a crap shoot.

I like very much to do movies.

The producers want us to sell, sell, sell. That's my little joke. That's what we do by day; by night, we're artists.

Publishing for me is a business, not an ideology.

That's where my passion was ignited, on the set of 'Pobol Y Cwm.' I loved it and I've had such a passion for TV and films. I can't do anything else.

Sequels are not done for the audience or cinema or the filmmakers. It's for the distributor. The film becomes a brand.

You don't need tons of money to create art. You do need tons of money to be a part of show business. They are two different things.

In the greed-is-good tradition of the 'Harry Potter' and 'Twilight' movie franchises, the overseers of 'The Hunger Games' have split the last book into two films.

I'm a 'Fast & Furious' fan.

I want to do horror and action, and I'm only being slightly facetious.