Phil Schiller Quotes

A smartphone is a computer - it's not built using a computer - the job it does is the job of being a computer. So, everything we say about computers, that the software you run should be free - you should insist on that - applies to smart phones just the same. And likewise to those tablets.

Future is mobile computing - smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

If you look back at when things like tablets and smartphones were first invented, or the Newton at Apple, that was the first attempt at VR. We didn't even have 3D GPUS, or were just getting them.

I think everybody understands mobility because everybody's got a cellphone and lots of apps and seen how they've moved off of PCs and onto mobility.

I've pretty much stopped using a laptop because I'm not line-editing a lot of things anymore.

Practically everyone is going to have a general purpose computer in their pocket, it's so easy to underestimate that, that has got to be the really, really big one.

The PC is becoming a truck. Everybody is using a tablet and a phone.

U.K. companies are in very international and very competitive markets. If you look at PC penetration in the U.K., it is very similar to the United States market.

I think most people in the developed world would admit to carrying some sort of handheld device, whether it's a laptop or a cell phone, at all times.

I use the iPhone and iPad every day, and I no longer touch PCs at all.

It's been amazing to step out of a bottle of ink on to an iPad. There's no better time than right now to embrace this fabulous sandpit of technology. Because intuitively, at the touch of a finger, most of it is possible.

We carry around computers in our pockets. Many people barely use them as phones. We use them as computers. If you think about the future, when you're traveling around, it's great to have a lightweight, small form factor.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

We have never lived in a time with the opportunity to put a computer in the pocket of 5 billion people.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

What I didn't foresee in 2005 was the rise of the post-PC, which are all these tablets now. These are the things that actually will probably be the end of the consoles.

I don't see kids with Palm Pilots. They are not common on college campuses, except among professors. Gen Xers don't need them. They are a phenomenon of the 50-something who can't remember if his broker's number ends in 1137 or 3317.

Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It's fully synchronized with my office machine, so I have all the files I need. It also has a note-taking piece of software called OneNote, so all my notes are in digital form.

The computer has moved to the palm of our hands now.

As a general rule, when a new industry takes root, and the first products emerge in a wave, almost always the architecture of the product will be proprietary and interdependent in character.

Millennials regularly draw ire for their cell phone usage. They're mobile natives, having come of age when landlines were well on their way out and payphones had gone the way of dinosaurs. Because of their native fluency, Millennials recognize mobile phones can do a whole lot more than make calls, enable texting between friends or tweeting.

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.