Reggie Fils-Aime Quotes

Don't define the game by the list of the features. Define it by the experience you want to have.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

Our approach to making games is to find the fun first and then use the technology to enhance the fun.

It's going to be so obvious when something isn't well made for VR. People are going to use the best VR content. That's the stuff that's going to get shown to people. That's the stuff that's going to get demoed. That's most of what people are going to buy.

Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS, or even a smart device. So that is just part of the way our developers think.

I enjoy the process of adding elaboration into games and like to communicate with users through the details I create.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

We want to continue to explore new possibilities regarding interface and interaction. We experiment different solutions to make interface an important component for immersion rather than just a remote control.

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.

Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming or who have never played games look at the game controller and think it's too difficult to play, even before they dare to touch it.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

This 'users are idiots, and are confused by functionality' mentality of Gnome is a disease. If you think your users are idiots, only idiots will use it.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

Simple things should be simple and complex things should be possible.

I have my team focused on the front end, working on the user experience, and making sure we have all the wiki-like tools people need to work on the site. We're just cranking away.

Games are not about being told things. If you want to tell people things, write a book or make a movie. Games are dialogues - and dialogue requires both parties to take the floor once in a while

It's good when someone comes to a book or a movie and interacts with it. It's the difference between an illustration and a painting. An illustration serves a specific purpose, and a painting is something you can immerse yourself in.

Designers shouldn't aim to control, but to enable.

Design is everything.

I am confident that we can do better than GUIs because the basic problem with them (and with the Linux and Unix interfaces) is that they ask a human being to do things that we know experimentally humans cannot do well. The question I asked myself is, given everything we know about how the human mind works, could we design a computer and computer software so that we can work with the least confusion and greatest efficiency?

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard in video game controls.

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

I never see one woman when I design, it's always a universe of women

Humanizing technology is about taking what's already natural about the human-tech experience and building technology seamlessly in tandem with it.