Bruno Heller Quotes

Outrageous behavior, also known as the lunatic fringe, is the seed bed of innovation and creativity.

By definition, startups are not constrained by the limits of established company culture. And so they push boundaries and develop new technologies and ways of doing things.

We've all forgotten how to be original.

Some of the best ideas that we've invested in have made no sense to conventional sources.

Be original; don't be scared of being bold!

Oculus is a company that often does things differently. But we don't want to do things so differently that we start to get into trouble.

If you do something that's different and quirky and original, it takes time for people to figure it out.

The world of entertainment is, like the world of fashion, becoming increasingly populated by those who don't want to do things the same old boring way.

We've got to be entrepreneurial; we've got to be innovative, and we've got to figure out ways of getting things done that people might think are very unorthodox.

I'm always up for collaborating with people who are slightly leftfield.

Mindless habitual behavior is the enemy of innovation.

I don't usually watch a lot of TV, but 'Mad Men' changed my perspective. I admire Matthew Weiner who came up with the idea and wrote such a great TV series, and the broadcasting company for being bold enough to air such a series.

Changing the game is a mindset.

Have fun. Do something nobody else had done before, or has done since.

I'm allergic to doing the obvious thing.

When I was a kid, the avant-garde to me was boring because it was just the flip side of being really successful.

The most exciting thing I aspire to do is to write something new that I know is going to work, or perform something that I know is going to make people laugh.

Creativity seldom thrives in an atmosphere of great discipline or scrutiny. That's one reason we tend not to want our leaders to get too creative.

My tendency is to be very experimental.

I always say that it's about breaking the rules. But the secret of breaking rules in a way that works is understanding what the rules are in the first place.

Nashville has a formula, and it works a lot of the time, but it wasn't right for me. They're afraid to step outside the box - even though, with me, my success came because I was outside of the box to begin with.

I don't think anyone really says anything new.

I think I would do a much better job if I had a chance to do things that were edgier than I get to do in comedies.

Originality implies being bold enough to go beyond accepted norms.

What makes the food that we do at Alinea so interesting on the outside is that we really don't let ourselves say no to an idea.