Anita Roddick Quotes

You just go for it and see what works. There are no rules.

When you're building a show from the ground up, there are no answers or wrong move, because there's no bible.

We have the right to go and try new things and, if those things don't work, go back to what we were doing at first.

You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.

The willingness to experiment with change may be the most essential ingredient to success at anything.

If I'd observed all the rules, I'd never have got anywhere.

The important thing to remember, if you are trying something that is an innovation, is not to think too much about it. Because if you take too long, by the time you get there, the world will have changed. You take a risk, and if it doesn't work, you make a change. We are not betting our lives on it.

I'd rather play here in this small bar and just do a good show. Because it's fun and there's no expectations, it's encouragement to be different, do something new.

I think when you've had success, publishers and reviewers and readers are willing to let you try something new if you've already proven yourself. They're excited about what you're doing, you have people interested in it, and actually waiting for it. It's empowering.

Australians don't have a preconceived notion of what things have to be... we can go on a fantastic journey.

It takes 10 million failures to find the right stuff.

Creative experimentation propels our culture forward. That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn't mean that mistakes play a trivial role. As any artist or scientist knows, without some protected, even sacred space for mistakes, innovation would cease.

My methodology is not knowing what I'm doing and making that work for me.

If I have a thousand ideas and only one turns out to be good, I am satisfied.

Punishing honest mistakes stifles creativity. I want people moving and shaking the earth and they're going to make mistakes.

Is the button white or orange or green or yellow? Does it say 'sell', or 'sell now', or 'on sale' or 'for sale'? You test, you test, you test and most of the ideas you try fail and so I would argue I failed my way to success.

We must improvise, and we must experiment, and we must do things that might go wrong, and everything we bring - the people and the equipment - must serve us in that goal.

To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions.

It might be a huge hit, it might not; but you learn something doing it.

I really like to experiment. That's the only way I can work. It's instinctive.

Here's what's nice about life: Sometimes you have ideas and for the most part, they're not good ones. And then you'll follow through with a handful of them and sometimes you'll be pretty disappointed. And then other times you'll follow through and you'll go, 'You know what? It's nice to be right.'

We don't grow unless we take risks. Any successful company is riddled with failures.

To be successful at anything, you need the right to fail, not just occasionally.

If you're cooking and not making mistakes, you're not playing outside your safety zone. I don't expect it all to be good. I have fat dogs because I scrap that stuff out the back door.

Working on my own gave me a chance to take my time and experiment a lot.