Jan Chipchase Quotes
There are certain cities around the world where it's possible to learn about tomorrow's technology as it's being developed today.
Chipchase, Jan, and Simon Steinhardt. Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers. HarperBusiness, 2013.
He was right about the pace of technological development, but we have yet to realize his prediction of inexhaustible power.
This quotation is important because it illustrates the important research and development role that the Government has played for the most important technological innovations of the second half of the 20th century. Even though most of the computer breakthroughs were developed by private companies, the government paid for most of the R&D and purchased the vast majority of the first computers on the market when private companies had not yet realized the value of computers and with the exception of IBM most of the private sector would invest no money in this unproven technology. This was the same as the telegraph, the railroads and others before and the Internet and more afterward.
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets.