Antonya Nelson Quotes

Pay attention to matters of importance.

The audience, that's who I care about.

The more you think about something, the more important it becomes, the more important it is to you, and the more important it will become to the audience.

We forget to remain focused on the things that really matter.

It is the direction and not the magnitude which is to be taken into consideration.

What information consumes is rather obvious: it consumes the attention of its recipients.

Make the important interesting.

We tend to pay attention to that which is the most current on our radar screen.

Only one thing has to matter for everything to matter.

Keep your eye on the ball.

In the first place, you must pay great attention to the key note.

The only factor becoming scarce in a world of abundance is human attention.

[…] a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

It's not about the money; it's about the content.

You can be watching the greatest film in the world, and if you hear your neighbor getting into a fight, you're at the window.

We work on things that really matter.

The formation is not the most important thing.

So take my advice: whatever you do? Don’t blink

Doing something unimportant well does not make it important.

If everything is important, then nothing is.

Attention to a subject depends upon our interest in it.

Attention is a limited resource, so pay attention to where you pay attention.

It's hard to get people to focus on one idea.

What does it matter how much we do if what we're doing isn't what matters most?

Stop managing your time. Start managing your focus.