Stephen Covey Quotes

Pay attention to matters of importance.

It's not about the money; it's about the content.

Doing something unimportant well does not make it important.

If everything is important, then nothing is.

Only one thing has to matter for everything to matter.

Nothing matters very much, and very few things matter at all.

Don't forget that some things count more than other things.

Things are only as important as you make them out to be.

We work on things that really matter.

When I choose what I do, I ask, 'Does it make a difference?'

Dont count the things you do, do the things that count.

Busy does not equal important. Measured doesn't mean mattered.

It is the direction and not the magnitude which is to be taken into consideration.

The image is not important.

I like everything I do to have some kind of meaning.

It's hard to make something feel like it needs to exist.

Without a sense of urgency, desire loses its value.

Time is precious, but truth is more precious than time.

Memory is a way of telling you what's important to you.

That's not so important to me, that time thing.

Be not simply good - be good for something.

What counts isn't the frame, it's what you put in it.

If everything is very important, then nothing is important.

Education is very important, and I understand that.

The living are more important than the dead.