William Bernbach Quotes

Film is one small voice in a great cacophony of noise from newspapers, from the television, from social media, so it can have a little dent, you know? It can help to create a climate of opinion.

It's crazy when you see very little reflection between what's played on the radio and what people are talking about in the streets. It lets you know how far off we are from a real movement.

The most efficacious secular book that ever was published in America is the newspaper.

Radio allowed people to act with their hearts and minds.

Not merely can people like me write things that would never have been printed before but I think an enormously dramatic change has taken place in public opinion, possibly for the wrong reasons.

The sports world is an echo chamber. All it takes is one quote from a general manager and a thousand sports columns bloom.

The power and influence of public opinion has increased, and the driving force of the nosiest elements of public opinion tends in excited times to consist, not of majorities, but of minorities.

The factors that are the long-term influences on opinion in this country are education, social and economic background, and religion. Those are the great constants. People's basic attitudes change very little.

Television has shortened our political discourse.

That awful power, the public opinion of a nation, is created in America by a horde of ignorant, self-complacent simpletons who failed at ditching and shoemaking and fetched up in journalism on their way to the poorhouse.

Whatever may be said about the power of the press, it is undeniable that it can set the entire public thinking and talking about any topic ...

The Pulpit, the Press, and the Novel—these undisputedly are the great molders of public opinion and public morals to-day.

It really is true that when an issue becomes pop culture, it changes faster, and it's really great for the issue.

Political culture has become popular culture.

What manner of thing this 'public opinion' is, should be best known to those who have its name forever in their mouths and erect the regard for it into a positive article of religion. Its self-styled organ in our times is the 'Press.'

The entertainment industry has an effect on social consciousness.

That's the only time when newspapers have some influence, when they are pushing the British public in a direction they are already minded to go.

That endless book, the newspaper, is our national glory.

Human beings will believe in all kinds of things that aren't true, and that's okay. And TV is a part of that.

The press doesn't matter as much like it used to matter.

The truth of these days is not that which really is, but what every man persuades another man to believe.

Newspapers necessarilyand inevitably reflect, and therefore, in greater or lesser measure, intensify, the defective organization of public opinion.

For the newspaper is in all literalness the bible of democracy, the book out of which a people determines its conduct. It is the only serious book most people read. It is the only book they read every day.

We live in an age of rapid mass media, television, Internet. They determine our tempo, not books.

The media is not just the message. The media is a massage. We're constantly being stroked, manipulated, adjusted, realigned, and manoeuvered.