William J. Bernstein Quotes


The reason that 'guru' is such a popular word is because 'charlatan' is so hard to spell.


Citations

Bernstein, William J. The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk. McGraw-Hill, 2001.

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William J. Bernstein (born 1948) is an American financial theorist and neurologist. His research is in the field of modern portfolio theory and he has published books for individual investors who wish to manage their own equity portfolios. He lives in Portland, Oregon.