Tom Chatfield Quotes
The really interesting stuff about virtuality is what you can measure with it. Because what you can measure in virtuality is everything. Every single thing that every single person who's ever played in a game has ever done can be measured.
Citations
Chatfield, Tom. "7 Ways Games Reward the Brain." TED, July 2010.
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Tom Chatfield (born 1980) is a British author, broadcaster and tech philosopher.