Tim Cook Quotes

America demands invention and innovation to succeed.

Only great people can make great products.

I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Invention breeds invention.

At Apple, we believe that people with passion can change the world.

I think there's always room for more innovation and new things.

All good things which exist are the fruits of originality.

I want to create something like Sony. Not in terms of manufacturing products but creating something that is innovative, makes money, improves peoples' lives.

An artist has to look at the future, to see what we can do better.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

We should have more invention.

It's so inspiring to be around other people who have ideas you haven't thought of, and all of a sudden you're like, 'Wow! That's so amazing!' I definitely want everything I do to just get better and better.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

Innovation is a necessity.

As we produce work that becomes pure poetry, we impact and influence our teammates, we wow our suppliers, we inspire customers and strangers. And we lead our industry.

Impact is just always improving at all angles. There is a lot of creativity and thought that goes into everything.

Often times people forget that every human has potential to change the world like Steve Jobs did.

There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.

Music inspires some feeling in you. That's the same way I think about Uber.

My dad gave my brother and I a camera to film our football games when we were 10 years old so we could see how we could get better. Then one day, we decided to pick up the camera and film whatever we were doing.

I just want to innovate.

I'm going to keep innovating.

The big deal for me has always been innovation.

Where we cannot invent, we may at least improve.