Richard Thaler Quotes

The point is, how do you know the Guarantee Fairy isn't a crazy glue sniffer.

You get a lot of apps and companies that are trying to sell you on something that's totally useless or potentially unhealthy. Only occasionally does something really worthwhile really come out.

More often than not, what you open, unwrap and install on your hard drive is not what you were told you were getting.

The big print giveth, and the fine print taketh away.

I know how tough it is to stand up to powerful forces that prey on consumers.

What I've learned in 40 years of consumer reporting is that the market is imperfect, and some people get ripped off.

Attractive labels are usually attached to the most dangerous programs, often in the name of public welfare and personal security.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Consumers are increasingly feeling that they are being taken for a ride.

There is actually quite a lot of crossover between the quacks and drug companies. They use the same tricks and tactics to bamboozle people into buying their pills, but drug firms can afford to use slightly more sophisticated versions.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Pressure selling is firmly rooted in American economic life, and I'm sorry it is, for it should not be necessary. Some people think part of the panic following 1929 was due to too much pressure in selling.

No purchase is so urgent, no bargain so rare, that you don't have time to research it thoroughly, despite what they might have you believe. This applies, in particular, to infomercials that urge you to 'Call now, while supplies last,' or 'Call in the next 10 minutes for a free gift.'

Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.

I made it real clear to the business community - if your plan for innovation is to trick people, is to fool them, is not to tell them the truth about the price, then you're right: I'm going to be right in the way.

Campaigns exaggerate or oversimplify the truth because it’s effective.

You're not allowed to lure people into spending their money or betting their money based on false representations.

If the goal of the DOT's rule is to prevent companies from deceiving passengers about the total cost of their ticket, why is the department mandating that airlines hide the taxes, surcharges and government fees in the fine print?

Actually, we got paid because the name Fortinet is so close to Fortnite, so I'm fine with their name being close to ours.

While the Forbes Council does offer some benefits and opportunities for members, the Council may want to be careful going forward to avoid the many pitfalls that befell Trump University.

Marco Rubio and Ted Cruz opened up a new line of attack on Donald Trump, targeting his involvement in Trump University, a for-profit, non-licensed now defunct institution which triggered lawsuits from individuals who claimed they were defrauded by him, as well as a suit alleging fraud from New York attorney general Eric Schneiderman.

Meaningful rules in the consumer credit market can accelerate economic recovery. Rules would increase consumer confidence and, more importantly, weed out all the tricks and traps that sap families of billions of dollars annually.

First, a company cannot knowingly make misrepresentations and inaccurate statements before the Commission... It appears that Netflix made accusations of wrongdoing by ISPs, all the while knowing that its own practices were one of the causes of consumer video downgrading.

I have and will continue to oppose any legislation that would undermine the important consumer protections provided under Dodd-Frank.

If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.