John Naisbitt is an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller List for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.