Mitchell Hurwitz Quotes

Nine out of nine architects start with a sketch, and then they say, 'What should we make it out of?' I start from the bottom up - what should it be made out of - and then I worry about what should it look like. The material, the color of the material, the way it feels, and the way you respond to it is every bit as valid as the form or the shape.

We've had a chance to be seen by viewers who had never seen us before, and we've kept a lot of them.

You make a film and you don't know who it's going to appeal to.

Obviously, I try to make the films work for an audience. That's the main point of making a film, and in retrospect, one can see that certain films, let's say Leaving Las Vegas, demonstrated its own success.

Never underestimate the intelligence of the audience; make good programmes, and they will come.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

There's certainly pressure to find your audience early. You need to paint the picture, but it's tough trying to find the balance between a show that people can tune in on any given week while still grabbing the people who are there every week.

You can make a good show, but you still need some magical alchemy to get people to watch.

'Form follows function' comes with so much baggage. It's a worthless phrase because you'll never take it for what it means.

I've developed an audience over the years and I don't want to loose them.

Architecture is basically a container of something. I hope they will enjoy not so much the teacup, but the tea.

Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.

When we started, we knew the show was going to be hit or miss, and we needed to find a core audience to really make us survive. And I think we've been able to do that.

I make movies that audiences like, that I'd want to see. That's all.

At this stage, what would be rewarding would be for audiences to want to watch.

Form and function are a unity, two sides of one coin. In order to enhance function, appropriate form must exist or be created.

The worst thing you can do after a test screening is slash it for the lowest common denominator.

I would hope to have some of the same audience that Oprah has earned. And I would love to earn that, as well.

It's too easy to underestimate your audience. But it's not rocket science: bad plays don't get people on seats; good plays do.

When I work on sculpture, I don't have to worry about function. When I work on a piece of architecture, I must think about function all the time.

But I think whenever you're bringing in a new Doctor, you have to set it up in a really great way because it's an entry point for a whole audience. Because the audience of 'Doctor Who' is everyone from eight to 108, life is continually creating new viewers.

Films like 'The Wizard of Oz' and 'Shrek' are hits because they hit on different levels with different age groups. Striking that balance is what I strive for. But I won't know if I've done it until the audience sees it.

Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.

My strategy isn't just to get the biggest audience; it's to get a loyal audience.

There are two kinds of audiences. There's the ones who were in the theaters, and the ones who are outside and we want them to come inside the theater. And, it's not the same.